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The title of the first biennial (which means "upside down") refers to the famous drawing by Uruguayan artist Joaquín Torres García, published in 1936 on the cover of the manifesto for the foundation of the "School of the South". In the drawing, he turns the map of South America upside down.

According to the press release, the organizers see in this drawing a prophecy of the current demographic and cultural changes in North American cities, where the percentage of the population with Latin American descent continues to increase. In addition, they see in it a sign that the political and economic conditions could one day turn around completely (full text).

Curators of the first Biennial Ceará América are Philippe Van Cauteren and Jan Hoet, both from Belgium. Hoet was the artistic director of Documenta IX in 1992 in Kassel.

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