Havana Art Scene - Starttour
Elio Rodríguez

Macho Enterprise, 1997

Installation, Poster Edition, Art Action
Elio Rodríguez
Elio Rodríguez
Rodríguez places himself in the role of macho on the film posters for his fictitious production and marketing firm. However, it's more than just a critique of the prevailing macho-cult. »Macho Enterprises« as a whole, is an art project which ironically illustrates the new role in Cuba of the artist as entrepreneur.

© photos: Gerhard Haupt

©  Universes in Universe - Pat Binder, Gerhard Haupt.  Email